Hello, I'm Leo Andreucci
I’ve been working in startups since 2004: I spent 10 years at Apontador/MapLink and was part of Creditas from the very beginning.
Starting as an Advisor, I recruited Creditas’ first software engineers. As the business grew, I joined full-time as VP, scaling the technology team to 150 people and leading international expansion and new products.
I’ve been working as an independent consultant since 2023.
My Journey in Detail
I hold a degree in Computer Engineering from Poli-USP, completed a one-year internship at Accenture, and entered the startup world in 2004. I spent 10 years at Apontador, a company ahead of its time, building mobility and geolocation applications in a pre-smartphone world. Apontador powered the maps and routing channels for major Brazilian web portals, as well as its own products that today have been popularized as Waze, Yelp, and Google Places. The company merged with MapLink and received investment from Movile. Throughout my journey there I was a developer, led B2B and B2C products, and developed a passion for leading people and organizing chaotic startup environments.
In 2012 I met Sergio Furio, who was arriving in Brazil to start Creditas (then called BankFacil). I joined as a part-time Tech Advisor and recruited Creditas’ first 2 software engineers. In 2015, I was inspired by Sergio’s growth as an entrepreneur and the adrenaline of building something from scratch — and decided to join the team, which had 20 people. I started as VP of Product and VP of People. After the CTO departed, I led and scaled the Technology team to 150 people, focusing on the company’s core products (Home Equity, Auto Equity, and payroll-deductible credit). I then took on the challenge of opening offices in Valencia, Spain, and Mexico City, and creating new products, including the implementation of Pix in Creditas’ Digital Account, a payroll credit e-commerce platform (Creditas Store), and a car buying, maintenance, and selling platform (Creditas Auto). I also led the Product and Technology side of acquisitions of Codus, Creditoo, Volanty, and Minuto Seguros.
In early 2022, I felt that my mission was accomplished and it was time for a new chapter. I left Creditas for a sabbatical focused on health, sports, and family. I lost 18kg, started playing footvolley, and became much more present in the lives of my children.
In 2023, I decided to use my experience to help startups overcome challenges faster and less painfully — challenges I had already faced myself. After several projects in this format, I refined my approach as an independent consultant and consolidated my services. I hope to help your startup with one of them.